Pivoting a business in crisis

Murphy Choy
6 min readAug 8, 2021

Pivoting a business is always a significant undertaking for any business. As the business owner, you have to contemplate if you are going in the right direction. The last two years have been an existential crisis for most business owners. The various lockdowns and disruptions to business operations have rendered most businesses unable to operate at the optimum efficiency level. Numerous companies are forced to adapt rapidly to tackle…

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Murphy Choy
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Murphy has over a decade of experience in the area of business consulting, data monetisation and startups.